Range Builder
We offer volumetric and sales forecasting expertise across many areas, including optimal range portfolios and how to grow brands and categories.
Main features
- Shoppers make choices from a virtual shelf selection in a natural way.
- Data is collected using virtual reality to provide context.
- Purchase choices are designed to mimic real-world behaviour at the shelf.
- Purchasing dynamics include factors like competing products and price comparison.
Key benefits
Volumetric sales outputs
We assess potential range changes and their impact on category penetration, volume, and value sales, as well as on competitors and overall category value.
Optimal product range portfolio
Our service can identify the best product range for a category, resulting in increased sales and profitability.
Competitive analysis
We analyse the impact of competitors on a category, identifying opportunities to increase market share.
Price elasticity
We can simulate different pricing scenarios to measure their impact on sales volume and revenue.
Channel-specific insights
Our service can identify which products are popular in different channels, informing marketing and resource allocation.
Future forecasting
We provide forecasts for future sales volume and revenue, helping businesses plan for future demand.
How does it work?
We take the client’s inputs and requirements to build a custom survey with a conjoint methodology. This is then transformed into an online survey with a 3D conjoint virtual store experience where respondents can interact with several shelf iterations consecutively.
The resulting data allows us to provide our clients with an interactive tool that gives them the power to change various aspects of a shelf to predict and see the impact they have on the range. This is a very powerful tool for studying and expanding product ranges!
Get strategic insights
Pack Testing
Evaluate the effectiveness of a product's packaging and how it impacts consumer behaviour.
Get started with your personalised demo
Learn how you can use ConceptSauce’s 3D virtual store platform and insights capabilites.
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