This virtual shopping exercise enables respondents to imagine shopping for a real product, emulating a physical store. With the 3D technology, the products can be picked from the shelf and examined closely on all sides. Thanks to the custom development of shelves, shopping exercises are specific to a given project.
Using the 3D virtual planogram, you can determine if your product stands out on the shelf or its best position in order to attract more purchases.
As you work to gather as much consumer insight as possible, our virtual shelf comes in to make this process seamless. This shelf is built to mimic an actual store and uses 2D images.
Thanks to virtual shelves you can measure the true impact of in-store activities and test your prototypes before launching your product.
All this done virtually, allowing you to test a few scenarios and evaluate different behavioural and attitudinal metrics.
Some key insights:
– What are consumers buying
– What are they not buying
– How are they navigating the shelf
– What are they noticing/not noticing
– What they think of the package
Valuable data can be gathered from this exercise to help in both qualitative and quantitative analysis.
During the shelf development process, changes in shelf and/or store design can be done quickly as we encourage instant feedback from the client to ensure that we build the best solution in the shortest possible time.
Virtual shelves allow you to ask questions like:
– Pick the pack that stands out for you.
– Which pack(s) do you think is new?
– Which product would you never buy?
And get the answers from users directly picking products from the shelf.
Not only are you able to run typical shopping exercises, but the same shelf can also then be configured to allow findability and time to purchase activities.
Other configurations can include, single product selection, multi-product selections, count down timer, and much more.