With state-of-the-art technology, our 3D conjoint virtual shelves help you gather strategic data, Saving you time and bringing realism to an otherwise detached shopper experience.
The virtual shopping exercise enables respondents to imagine shopping for a real product, as the store emulates a physical store. With the 3D technology, the products can be picked from the shelf and examined closely on all sides.
Thanks to the custom development of shelves, shopping exercises are specific to a given project. Using the 3D virtual planogram designer. Clients are able to build the conjoint shelves while creating an immersive environment for greater context and feel.
Traditional, conjoint virtual shelves are displayed as out of context row of products displayed online in a simple table format. As we all know, this is not the way consumers see products in the real world. This type of deployment does not help in achieving quality results or help consumers in providing feedback that would reflect real-world decision making.
Using our conjoint virtual shelve builder, clients are able to utilise the power of our wizard as well as Sawtooth. It works by importing the data models from Sawtooth and Conjoint.ly into our wizards, which then generates the 3D virtual shelves with all the pricing and products automatically positioned.
One of the biggest advantages to the Wizard is its ability to maintain a specialised bay that can be re-generated for conjoint bays. While everything else in the Store Planogram Builder is left free to be customised. This ability gives users the power to set the conjoint shelves in any setting, for example placing it in Asda, Tesco, Walmart etc. or the pharmacy section and others.
This powerful ability will do away with the traditional way of doing conjoint virtual shelf research. No more simplistic tables with products in rows and columns.
Adding to this, is also, the ability of the ConceptSauce amazing team to develop and add features rapidly to further help our clients achieve success and speed in all manner of Research.