3D Virtual Shelf

Package graphic is a critical element among other factors that influences consumers purchase behaviors and decisions.

The 3D Virtual Shelf Platform

Our 3D Virtual shelf (Live Shelf) designer is a virtual retail shopping experience that allows respondents to ‘imagine’ shopping for a specific product, it is an engaging and fun exercise for the respondents to conduct online and is a powerful tool – giving the answers you are after.

  • Does it stand out? Are consumers likely to buy it? Where should it be located on the shelf? Is the price right? Where does it steal from?
  • The tested product is shown in a competitive context, including price tags, discounts, offers – just like in a local store!

Respondents are asked to imagine shopping for breakfast cereals and asked for example:

Imagine you were shopping for ‘breakfast cereals’, what would you purchase? and if this one was not available, which one would you pick instead

3D Virtual shelf
https://vimeo.com/conceptsauce/3d-virtual-shelf-3d-shopping

How quickly can you find ‘x’ brand? (recording time). Please select the packs that stand out? Which one(s) do you think is/are new? Which would you never consider buying?

  • A pricing/ promotions research
  • A conjoint analysis
  • A new packaging research
  • A NPD research (potential/ volume/ steal)
  • A product test research
  • A line extension research
  • A qualitative research with eye-tracking

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tools for Shelf tests, Concept test and custom developed solutions.