Virtual Prototype advantages over Physical packaging prototypes
Package Prototyping is the catalyst for companies, that provides a healthy fertile ground for discussion and decision making. It drives efficiency and helps companies minimise and avoid hurdles and mistakes that will otherwise slowdown the process of packaging development, and thus costing both money and time.
The big draw back with Physical prototyping is the labour-intensive nature of it, printing, building, assembling and physically shipping it takes days. All this coordination and manual process makes for an expensive test for a single product/package.