Preview of Packaging heatmap tool
With our new Packaging heatmap tool, users, can mark-up concepts with points, that they can then associate a comment. They can also, indicate if they like or dislike a particular area.
As well as place a pin function, respondents can also use the freehand tool to highlight areas on the packaging, then write a comment, or indicate if it is liked or disliked. The tool has been of great use in concept testing.
The reporting of the results is delivered via the Dashboard area. For a live demo of this and other packaging development tools, contact us.