Preview of Packaging heatmap tool

With our new Packaging heatmap tool, users, can mark-up concepts with points, that they can then associate a comment. They can also, indicate if they like or dislike a particular area. 

As well as place a pin function, respondents can also use the freehand tool to highlight areas on the packaging, then write a comment, or indicate if it is liked or disliked. The tool has been of great use in concept testing. 

The reporting of the results is delivered via the Dashboard area. For a live demo of this and other packaging development tools, contact us.

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