POSM, POP and POS Design Research
POSM design optimisation and research, using 3D Virtual designer. Using the 3D virtual shelf designer, clients can build custom POSM’s such as Shelf Branding, Streamers, Leaflets, Dangler etc.. The various elements can be changed and tested with respondents in different scenarios.
Respondents can interact with the POSM to purchase items. The impact and effectiveness of the POSM can be evaluated using the data captured from the purchasing behaviour.
For more info on the see the 3D virtual shelf builder checkout the page 3D Virtual Shelf
Also more information on medium.com