HotSpot Concept Evaluator – Heatmap
Evaluate and research Concepts using the online HotSpot evaluator, upload product photos or textual concepts. Allow respondents to mark areas on the concept and attach notes to each mark.
The 3D Activity and Survey Builder platform gives clients total control over all aspects of the HotSpot setup. It is possible to access a dashboard that gives real-time evaluation using heatmaps of the marked areas and the associated comments.
You can find more info here about the heatmap concept evaluator.