Concept Testing with 3D Conjoint Virtual Shelf
Do you use Sawtooth lighthouse studio? if so, then why not expand this further and turn all your virtual shopping conjoint studies into a more realistic 3D virtual shopper simulation?
To create a 3D conjoint virtual shelf is very easy with the new Shelf Builder platform. Simply export two files from Lighthouse studio:
- Design file
- Translation (Texts file)
Using the shelf builder you can then import and build the shelf as per conjoint model. The process is simple and data is provided via a real time API:
You can visit the below article that goes into more detail: