Concept Testing and online surveys
Packaging and Concept evaluation can be done in a number of ways. When developing a new packaging idea, concept testing is a process that helps brands and agencies to pick the right concept development path.
With the online survey platform, research agencies, as well as brands, can clearly see the respondent feedback. The respondents are given the tools, such as a marker pen or a pin, or even a pre-defined area to select/activate.
Once the respondent selects an area on the concept, they are able to make a comment on it and indicate if they Like or Dislike. These options are also customisable.
Have a play with the DEMO here
Try the platform out today for Free and let us know what you think.
More info on the application can be found here,