Concept Research with interactive 3D
Concept Research using interactive 3D packaging models online
Using online 3D technologies for concept research, market research agencies and brands are able to carry out field research that gives respondents a clear stimulus. It is essential when deciding on a new packaging format and design. It is possible for respondents to interact with the packaging concept and share their thought in real-time.
For an example of this, see the Hasbro monopoly game board. It is simple to change the artwork and also possible to add in animations to visually explain the packaging.
For more info on the 3D interactive Research, see the link here.