3D Virtual Shelfs – An alternative to physical shelf testing

24 Mar 2020

Covid-19 has caused quite the disruption to everyone’s life, the limitation this has put on our social and working life is unprecedented.

Everyone now finds themselves working from Living rooms or spare bedrooms. For the unseasoned home worker, this can be challenging, feeling of isolation and real disconnection from the outside world and our colleagues.

Soon enough you do find a balance. It is, however, very important to make sure you stay in a good space and have a routine, if possible, maintain regular working hours with lunch, etc at the same time.

It is difficult given that you are not alone, and the addition of others in the household does add to this.

The situation with Covid-19 has also affected how some clients do shopper research. No longer are you able to use physical shelfs for shopper research with person to person interviews, mock-up shelf’s or in-store exercises, real-world or test environments.

This means that the only viable alternative is to look for an online virtual shelf solution that can allow the customers/respondents to view a virtual mockup of a store while being interviewed.

How does this work? Quite simply, the interviewee is sent a unique link, which they can access from home/isolation, then at the same time, a skype or other conference application is setup to speak with the individual about the virtual shopping trip.

Virtual Shopping alternative to physical stores
Using virtual stores to replace physical shopper testing

You can set up the virtual store in any number of ways and add features as needed. This gives our clients the flexibility to rapidly test packaging, planogram layouts or signage online.

Until the Covid -19 situation eases or is resolved somehow, we wish you all the success and hope that our solution can go some way to helping you achieve your goals and project aims.

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