3D Virtual Aisle for quantitative and qualitative research
3D Virtual supermarkets have traditionally been used in on sight premises for qualitative research. This approach while effective, is a costly option for many clients, as costs run into the 10’s of thousands.
Using our platform for both quantitative and qualitative is a much cheaper option as it allows clients to develop the same virtual Aisle for both approaches. Using the same stimulus for both setups has a significant impact on lowering the costs.
Our client IDG deploys the 3D Virtual Aisle in both situations for a 4k rear projection as well as online.